Long Lost

Long Lost Mystical Provisions is a small business supplying seekers and mystics with sustainable goods that support and help guide their journey. The goal was to create a lasting brand that their loyal customers would identity with — a badge to conjure magic and mystery and a sense of belonging.

With Long Lost's focus on Celtic mysticism and tradition, the hare and moon finds a home within the hand-drawn logo — a near ancient symbol of spirituality and the supernatural. The typography was gently shaped and shifted until it evoked mystery and playfulness, paying special attention to the serifs which are purposefully irregular.